Research by the Regional Language Networks shows that 1 in 5 UK companies believe they have lost business as a result of language or cultural barriers. This is because more than 60% of our trade is with countries where over 82% of the population do not speak English as a mother tongue. In the light of this it’s surprising that language skills are given such a low priority. In fact most UK companies do not offer their employees the chance to learn languages. And there is strong evidence to suggest that they should.
A survey recently published by the British Chambers of Commerce showed a direct correlation between the value a company places on language skills and its annual turnover. Companies that were successful internationally were those that encouraged staff with language skills either through recruitment or training. So it seems that some of the best UK companies are using language skills successfully to win business.
So why are languages not taken seriously by more British companies? Perhaps it is because it requires you to be “in the know” like the large, sophisticated international firms. It may be that languages are deemed a bit “intellectual” and we don’t like too much cleverness. Talking football is more our cup of tea!
But the biggest problem we have with our attitude to foreign languages is really a historical hangover from The Empire when we taught the world to speak English and play cricket! We made life easy for ourselves. Now it’s a big culture shock to have to make our way in this big new global market full of other languages.
It is certainly not a problem of aptitude. In fact English speakers have a huge advantage. English contains 30-40% of the words in French, German, Spanish and Italian. Banish forever the idea that we have some inherent inability to learn languages. This is a myth. We can do it as well as other nations if we choose. Besides, many British diplomats, officers and business people have been excellent linguists.
If you really want to learn a language then you can. As a grown up your experience should be much nicer than it was at school. Now, with maturity on your side, you have the capacity to achieve far more. Motivated adults, taught by modern “communicative” techniques, can do very well. Using a professional training provider who knows what they are doing will also help. You may just find that it works and it’s fun!
Remember that language learning is a long-term commitment. Although benefits will be achieved as you progress with your training, language learning is an ongoing process and training is just the beginning. In order to become really proficient in a foreign language you need to get out there and use it.
To reach higher levels of language competence you will need to spend plenty of time living and working entirely in the target language. That’s why people talk about “sink or swim”. Learning to speak a foreign language is very much like swimming one day you will be able to do it without any armbands!
We all know in our heart of hearts that shouting loudly in English is not the right way to conduct our international business. On the other hand learning your customer’s language is widely recognised to be very good business practice and many companies are already reaping the benefits in their overseas trade.
It’s a fact: languages are good for your business! And, although you hadn’t realised it, as an English native you are already a budding linguist, at least as far as European languages are concerned. And Europe is where we do the most business. So, why not try language learning – you may surprise yourself!
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You Can Speak your Customer’s Language and Win Business If you Wish
January 6th, 2010Learn Spanish To Enhance Your Vacation Experience
January 1st, 2010If you are wondering why people are rushing to learn Spanish these days, it might be hard to pinpoint one particular reason. If you are an American, your reason for learning Spanish may be far different than a European who has decided it’s time to learn the language. So, why is learning Spanish important to so many people? Let us give you some facts first: * Spanish has become the second language of the United States * The Spanish language is gaining importance as a second or third language in many European countries * There are over 400 million Spanish speakers around the globe, only exceeded by those groups speaking English, Chinese, and Hindustani. * Spanish is the fourth most popular language in the world and the native, or official, language on four different continents. So, enough for the geography lesson. So why should you make the time and investment to learn Spanish? Let me tell you some of the more popular reasons why people like you and me want to learn Spanish: It’s Very Easy to Learn The Spanish language is truly one of the easiest foreign languages to learn. Much of the Spanish vocabulary is similar to English. Better yet, written Spanish is almost completely phonetic. Even a complete beginner can look at almost any Spanish word and tell how it should be pronounced. Of course, there are a few differences in the grammar and verb structure, but the basic grammar is relatively straightforward enough to allow you to carry on a meaningful conversation after just a few lessons. Learning Spanish is Fun If you like to take on a basic challenge, then learning to talk, read, and speak Spanish is your cup of tea. As far as difficulty, learning the Spanish language is quite basic and you can really have some fun in the process. The enjoyment involved in mastering a second language and being able to speak with native speakers can be extremely rewarding. The thrill of having a second language also opens up a whole new world, and different cultures, to you. Enhance Your Travel and Vacation Experiences Knowing how to speak Spanish expands your options when you scour the globe for a new vacation experience. Countries that you have avoided in the past due to the language barrier now become prime targets for your new travels. There is nothing worse than traveling to a new country when you cannot communicate with the local population. Imagine being able to converse with people in most Central and South American countries (and many European countries) in their native language. Whether you just learn a few common Spanish phrases or learn Spanish vocabulary and pronunciation like a native speaker, you will find that it can really open new doors to you while increasing your fun and excitement in a new land. Improve Your Job Skills It’s amazing how many new jobs are now requiring candidates to possess multilingual skills in order to meet the qualifications of the position. For instance, certain regions in the United States have a significant Hispanic population and influence. Employment candidates with Spanish as a second language are highly sought after in these areas and are paying a premium to attract them. Being able to speak Spanish is also a big resume booster and can lead to a better paying job, regardless of your area of employment. Hopefully we have provided a reasonable answer as to the question posed earlier; “why is learning Spanish important for so many people?” We have touched on the more common reasons given by many Spanish students for wanting to learn this wonderful language, but not a comprehensive list for sure. Of course, each person has their own motivation for taking Spanish lessons. But regardless of your motivation for wanting to speak Spanish, the experience can be fun and rewarding and leave you with a new skill that you can use for a lifetime.
