Archive for the ‘Articles’ category

You Can Speak your Customer’s Language and Win Business If you Wish

January 6th, 2010

Research by the Regional Language Networks shows that 1 in 5 UK companies believe they have lost business as a result of language or cultural barriers. This is because more than 60% of our trade is with countries where over 82% of the population do not speak English as a mother tongue. In the light of this it’s surprising that language skills are given such a low priority. In fact most UK companies do not offer their employees the chance to learn languages. And there is strong evidence to suggest that they should.
A survey recently published by the British Chambers of Commerce showed a direct correlation between the value a company places on language skills and its annual turnover. Companies that were successful internationally were those that encouraged staff with language skills either through recruitment or training. So it seems that some of the best UK companies are using language skills successfully to win business.
So why are languages not taken seriously by more British companies? Perhaps it is because it requires you to be “in the know” like the large, sophisticated international firms. It may be that languages are deemed a bit “intellectual” and we don’t like too much cleverness. Talking football is more our cup of tea!
But the biggest problem we have with our attitude to foreign languages is really a historical hangover from The Empire when we taught the world to speak English and play cricket! We made life easy for ourselves. Now it’s a big culture shock to have to make our way in this big new global market full of other languages.
It is certainly not a problem of aptitude. In fact English speakers have a huge advantage. English contains 30-40% of the words in French, German, Spanish and Italian. Banish forever the idea that we have some inherent inability to learn languages. This is a myth. We can do it as well as other nations if we choose. Besides, many British diplomats, officers and business people have been excellent linguists.
If you really want to learn a language then you can. As a grown up your experience should be much nicer than it was at school. Now, with maturity on your side, you have the capacity to achieve far more. Motivated adults, taught by modern “communicative” techniques, can do very well. Using a professional training provider who knows what they are doing will also help. You may just find that it works and it’s fun!
Remember that language learning is a long-term commitment. Although benefits will be achieved as you progress with your training, language learning is an ongoing process and training is just the beginning. In order to become really proficient in a foreign language you need to get out there and use it.
To reach higher levels of language competence you will need to spend plenty of time living and working entirely in the target language. That’s why people talk about “sink or swim”. Learning to speak a foreign language is very much like swimming one day you will be able to do it without any armbands!
We all know in our heart of hearts that shouting loudly in English is not the right way to conduct our international business. On the other hand learning your customer’s language is widely recognised to be very good business practice and many companies are already reaping the benefits in their overseas trade.
It’s a fact: languages are good for your business! And, although you hadn’t realised it, as an English native you are already a budding linguist, at least as far as European languages are concerned. And Europe is where we do the most business. So, why not try language learning – you may surprise yourself!

Learn German Online

January 6th, 2010

Learning a new language is often considered a costly task and people spend tons of money on buying books, courses, taking daily German lessons or paying for audio tapes, video lessons and so forth. Now, there’s an alternative to all of this: free language lessons online.
Not all languages can be learnt online. It depends on what you’re trying to learn and what your mother tongue is or what other languages you’re already familiar with. For example, learning Chinese online won’t be as easy as learning German through the same methods. Chinese requires more careful assimilation of grammar rules, vocabulary and learning steps whereas German can be learn more “freely” (and I’m not talking just about the financial costs). If you’re reading this, you’re either at least moderately familiar with English, or English is your mother tongue and this is a good starting point to learn German online, since there are a lot of connections that can be made between the two languages.
With German becoming an increasingly important language on the international stage, more and more people leave their course books behind and seek out websites that can offer free language lessons online. They’re faster, more convenient, you can go through them from the comfort of your own home and most importantly, they are much easier to assimilate, since an online lesson, unlike a course book for example, can combine visual and audio elements to make your learning process faster. In the past, this was not possible as websites were pretty blunt back then, they were just “clones” of course books with text, text and more text.
With the increased interactivity offered by many language learning sites out there, you can take online quizzes, play language games on the Internet, or on some sites, take audio/video lessons like you would from an audio or video tape. Forget about wasting time going to your local store, buying the tape, buying a good stereo and a set of headphones – now you have all these bundled up for free on the Internet. Technology is a blast, isn’t it?
Many websites (such as Internet Polyglot for example) offer a wide variety of methods to learn German, ranging from standard basic-to-advanced lessons, to word memorization games, text-video quizzes (like the ones that have you attach a specific word to a specific image – sort of like an interactive flashcard game) and so forth. Using games to increase German vocabulary or strengthen your grammar rules is also a solid option. Although many consider these games “childish”, they’re actually quite important and efficient, since you’re learning while having fun and we all know that this is a major boost to assimilating new words naturally.
One good tip would be to try and find quizzes and games that don’t simply use words. Sure, you can easily memorize a few words each day, but they won’t be “printed” in your memory as strongly as if you would have something visual attached to them. Our brain holds visual images much longer in our memory than simple strings of characters and words, so it’s a good idea to associate a picture to each word. When learning German, it’s even easier to do this since German has a lot of cognates with English (words that look or sound alike in the two languages and that share a common meaning) so you can stamp the English word instead of a visual image to the new word.
However, watch out for false cognates as they can be quite misleading. False cognates are words that sound or look alike in both languages, but their meaning is completely different, so if you don’t learn to spot them, you could be using words in completely inappropriate contexts. Fortunately, the list of false cognates is not that high between English and German, but it’s still a good idea to learn these exceptions by hard.
I’ll leave it to you to find the right websites for learning German online, but know that you shouldn’t just settle for the first one you find. Try learning from two sources and go through several websites before settling in on these two. In most cases, this will offer you a more complete coverage of the German language.

Why Some People Don’t Want to Learn Spanish

January 6th, 2010

Learning Spanish can be fun and interesting. It can make you comfortable in situations where you would be lost without knowing the language. Yet, not everyone has the desire to learn Spanish. These people have several reasons for their reluctance.

Some people feel that they are too old to learn Spanish. They realize that children learn language faster than anyone else. This makes them hesitant to even try. They think it’s a lost cause, so why even try?

Actually, people of all ages can learn Spanish. It is true that the young are better language learners. However, as has been said, “There’s always someone better than you and someone worse. ” Just because you can’t be the best, it doesn’t mean you shouldn’t try. Maybe you will learn Spanish better than most adults if you only try.

People often decline to learn Spanish because they think that they won’t be traveling to any Spanish speaking countries in their lifetimes. First of all, you never know what’s around the corner. You could even win a trip to such a country. You never know what might take you there.

Second, there are reasons to learn Spanish even if you never speak a word of it. You can enjoy Spanish literature and movies. You can take pride in knowing the words to songs that others can only stumble through. You can watch Spanish language news and learn Spanish politics and culture. It can be a fun pastime.

For some, it seems like a monumental task to learn Spanish. They believe it will be one of the hardest things they ever do. They don’t want to work so hard at something voluntarily. They feel that Spanish is a hard language to learn.

This couldn’t be further from the truth. Spanish is one of the easiest languages. In Spanish, if you know what a word sounds like, you almost always know how it’s spelled. If you know how it’s spelled, you can pronounce it easily.

Some of the words of Spanish are in common use in the vocabulary of most Americans. Others are just slight variations. Of course, you will have to deal with gender of nouns, which is actually easy. Verb conjugations are harder, but still are easy to understand if taught properly. If you want to learn Spanish, you probably can.

Money is a stumbling block for some people. They feel that to learn Spanish they must shell out a huge amount of money to schools and teachers. They know they aren’t that well off, so they give up.

Although there are expensive ways to learn Spanish, there are less expensive ways as well. Some community classes are very nearly free. If you like, you can check out books to learn Spanish from your local library. Some libraries even carry language learning CD’s as well.

If you’re negative, you can always find a reason not to do something. However, if you’re positive minded, you can learn Spanish without a lot of difficulty or expense. You only have to make up your mind that you want to do it.